About
For over a decade I have guided established brands, energetic start-ups and multinational bluechip companies through rebrands, web site developments, data visualisations and mission statement workshops.
I lead the EMEA Brand Strategy at PGIM, a Trillion Dollar Global Asset Manager, and was previously the Creative Director of Peregrine Communications, a global marketing agency based in London, I’m a solution focused leader of 6 energetic and chatty designers, developers and social media experts.
I have developed and implemented integrated brand strategy for global brands, and together with the analytics team at Peregrine have created a proprietary interactive diagnostic tool for industry benchmarking.
As a freelancer I’ve been fortunate enough to work with King’s College London, the Royal College of Physicians, the NHS, and a variety of others from an estate agent in Japan, Adventure Tourism in Guatemala, to the London Brunch Fest.
I believe in the power of design to tell stories, and the power of stories to deliver business results.
I’m also the author of “Quotidian” — a newsletter on the lessons that every day life can teach us about brand strategy.
Join the tribe: thequotidian.co.uk
CV
E X P E R I E N C E
Director Brand Strategy
PGIM Global Asset Management
2023 to present
Creative Director
Peregrine Communications
2019 to 2023
Art Director
Peregrine Communications
2015 to 2019
Senior Designer
IDG UK
2013 to 2015
Designer & Developer
The Pavement
2006 to 2013
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Freelance Designer
2012 to Present
E D U C A T I O N
B.A. Multimedia Technology & Design (1st Class Hons)
University of Kent
2003 to 2006
International Baccalaureate
St Julian’s School, Portugal
1989 to 2003
I N T E R E S T S & L A N G U A G E S
Ukelele (fingerstyle)
John le Carré novels
Metcons & chippers
Craft beer
Prof G, Paul Worthington and Rory Sutherland
English
Portuguese
Conversational Spanish
Testimonials
“We are very pleased with the work done on our company’s new branding. Tom Wood and his team listened and understood the values and aspirations of our firm and had a highly creative and interactive way of working with us. The result is a product that we are all proud of.”
“Peregrine Communications have an extremely professional team who have been able to create a strong brand and design for our website. Their keen eye for the finer details allows us to effectively evoke the feelings of quality and security – exactly what we set out to do for our investors.”
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